1. Describe the logo using the language of the Elements and Principles of Design.
The BP logo is redesigned with a skull faded into the centre. The space is used proportionally as the skull fits perfectly with the BP logo.
2. Describe the symbols used in the logo. Why did the graphic artist use such imagery?
First off, i think the skull in the logo represents all that died in the ocean because of BP's negligence. The artist is trying to say that what BP did is still causing chaos to the wildlife affected, the loss of money the fishing industry could have made, and the future repercussions of the oil spill affecting nature and the oceans in general.
3. What does this logo say of BP's corporate identity?
The logo is trying to say that BP cannot run their business properly because it took 3+ months to close off the oild valve. If BP continues to run businesses around oil in general, then economic meltdowns will occur, more oceans will be blackened and wildlife will become extinct.
I disagree with you Andrew, I think that the faded skull is horrible and does not fit perfectly with the BP logo. The faded skull seems like a lazy project done by someone in their free time. I can understand the thought that might have went into this logo, but I dont think it could really work as a new logo for BP. It conveys the message that BP is a creepy old haunted company, not an irresponsible one. Odd logo that you chose, but you do have a good response to back up your choice.
ReplyDeleteI totally agree with Truc-Lam. First of all, I feel that the main focus of this logo is the skull, but it seems that the skull doesn't really explain much about BP. In order to understand, there needs to be a description. Secondly, The letters, BP seems too far away from the actual logo. Since the focus is on the skull, the BP is suppose to be near by to know what the logo speaks about BP. Lastly, aside from that, I totally agree with your description. Very well worded! Good Job Andrew!
ReplyDeleteI agree with the above comments. Andrew, I think that this logo is distracting too much from the main issue, which is about the oil spill. I'm very sure that the logo is attractive in it's own ways, but in this specific category I'd have to say that it cannot compare to most others at all. Another reason is, like jeff man says, it's a bit scattered. But, above all else in my opinion I think that your response was well done. All in all you did a job well done.
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